Development and Promotion of Sales

Development

Your game is now ready for the development stage once it passed through the prototyping and wire frame requirements. This is an exciting time when developers can witness their game coming to life.  The overall process requires lots of patience, time and effort.  You will require team members that are proficient in programming code, 3D modeling, and art design.  The following list contains popular software development kits (SDKs) for cross platform games:

• Unity3D -   Free and pro versions available.
• Adobe Gaming
• Scoreloop -  Free version available
• Corona
• Ripple

Sales Promotion

Gamer players will want to be in the know about upcoming or new games.  Promoting your game is one of the most effective ways to create a demand and generate revenue.  Start building networks with individuals in the game industry ASAP in order to create opportunity for your game to be featured in game review websites such as Gamespot,  Pocketgamer, IGN, etc.  Doing so will help to build up anticipation and create a following for when your game is released.   Use methods such as Blogs, forums and social networks offer free promotion for spreading the word about your game (Stalk, 2011).  Some pay services such as Appsfire specialize in app promotion which can be very beneficial if you can afford it.

References:

Stalk, M.  (2011, Dec.)  Publishing your mobile game? Free DIY marketing: my insights so far.

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